StoryTrigger™ Turns the Package into the New
the package could ‘talk?’”
That’s the question that Switch United posed to our team. What if our digital studio (known for our multi-platform work for award-winning TV shows and 27 years of packaging and POP for Nintendo of Canada) could leverage this experience and turn the health & wellness package itself into an information channel, with StoryTrigger™ as a network delivering valuable information and entertainment straight to the smartphones and tablets of today’s information-seeking healthcare consumers?
The short answer? It can -- thanks to emerging object recognition and augmented reality technologies, and the fast-rising adoption of smartphones and tablets worldwide.
How StoryTrigger™ works.
Consumers will be able to download the free StoryTrigger™ app from the Apple or Android stores. Then, wherever they see the memorable StoryTrigger ™ icon on a product package, will simply hold up their smart device and the object recognition software will 'read' the package. Instantly, quality curated content will be triggered onto the screen:
- Larger font choices just like an e-book so you can read the 'fine print' off the package
- Languages of choice
- Audio instructions
- Instructional 'how to' videos
- Augmented reality mini-games or kids' programming
- Geo-targeted information in-store and cross-promotional couponing
- 'My Product' libraries and the ability to share
- Product recalls streamed live from the cloud
- Administration from an analytics dashboard.
StoryTrigger™ finds an audience.
The prototype StoryTrigger™ app and content network was launched September 2013 at the massive PackExpo tradeshow in Las Vegas to leading health products packagers and international media. Right from the get-go, it was clear we were addressing the big global pain of 'product non-compliance' with a solution that was simple to understand and that touched a chord. A solution that had packagers seeing new revenue streams beyond the static package; a solution that had multi-media creatives seeing new content creation opportunities; and a solution that had healthcare professionals predicting lives saved and costly mistakes averted. http://www.packagingeurope.com/Packaging-Europe-News/55393/Switch-United-Launches-StoryTrigger-.html
A big need. A global market opportunity.
In the U.S. alone, health literacy is costing the country an estimated $289 billion a year!
- 125,000 people with treatable ailments die annually because they don’t take their medications properly
- 30 – 50% ignore or compromise instructions concerning their medications (both off the shelf and prescription)
- 90 million adults can't understand directions, resulting in a million medical mishaps every year
Our goal: To build a new information channel straight from the healthcare package!
StoryTrigger™ is the only interactive packaging solution dedicated to healthcare brands, offering curated, trusted, and often entertaining multi-media content backed by an analytics dashboard.
Our goal is to partner with leading healthcare marketing firms (and their brands) and global retailers to build the StoryTrigger™ name and promise of quality in the same way that the Good Housekeeping Seal of Approval garnered trust for its family of products.
We have the technology... and a history of creating quality content. But to move forward, we need the mentorship of the IdeaBoost advisory team who have experience with media networks and creating partnerships ... and who can help us with our messaging, our pricing, and our distribution channels.
Thanks for reading about StoryTrigger™. We hope you'll think of us every time you struggle to read the product package late at night ... or try to figure out how the Epi-pen, Nicotine Patch, Advair, Nair, or hundreds of other products actually work.
PLEASE HELP BOOST STORYTRIGGER™ TO SUCCESS!